Seth Hassell

Seth Hassell and Clint Ethington, childhood friends and co-founders of Genius Monkey, delve into building their bootstrapped ad tech empire without relying on venture capital. They discuss their unique partnership, the significance of profitability over rapid expansion, and how they compete with giants like Google. The duo shares insights on fostering a strong company culture, innovative marketing strategies, and the value of non-dilutive funding. They emphasize the importance of adaptability and learning from failures in the ever-evolving ad landscape.