Seth Deutsch

Seth Deutsch, founder of Samson Partners Group, shares his expertise on private equity's impact on personal injury practices. He dives into how authentic branding can outperform aggressive marketing tactics and the importance of client-centric insights. Deutsch emphasizes the value of long-term brand identity over gimmicky approaches and discusses the rising trend of mergers and acquisitions. He also highlights the role of non-lawyer investments and shares lessons from the dental and accounting sectors on navigating these changes.