Seth Borko

Skift analyst. He sat down with Sarah Kopit and Dennis Schaal to unpack the major shifts happening across online travel agencies and the broader travel ecosystem.

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Sep 11, 2025 • 58min

How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry

In this discussion, Seth Borko, a Skift analyst, joins founding editor Dennis Schaal to dive into the impact of AI on travel. They explore how AI is reshaping trip planning and customer service while looking at the tense competition between OTAs and direct bookings. Dennis reflects on past Skift Global Forums and forecasts future discussions on industry shifts, loyalty innovations, and regulatory challenges. The conversation highlights the importance of balancing technology with human connection in the evolving travel landscape.

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