Seth Besmertnik

Seth Besmertnik, Co-founder and CEO of Conductor, dives into the transformative role of AI in shaping brand visibility. He discusses how Conductor generates synthetic customer prompts to evaluate AI-driven responses, making traditional keyword rankings feel outdated. Seth emphasizes the importance of evolving leadership in an AI-first world and how his team uses AI to enhance performance and streamline operations. He also highlights the need for brands to be proactive in creating AI-readable content to thrive in the new landscape of digital search.