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Seth Besmertnik
Co-founder and CEO of Conductor, an enterprise platform that helps brands optimize visibility in traditional search and AI-driven search, with deep experience building SEO and AI-based marketing products.
Best podcasts with Seth Besmertnik
Ranked by the Snipd community
Dec 10, 2025
• 36min
How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search
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Seth Besmertnik, Co-founder and CEO of Conductor, dives into the transformative role of AI in shaping brand visibility. He discusses how Conductor generates synthetic customer prompts to evaluate AI-driven responses, making traditional keyword rankings feel outdated. Seth emphasizes the importance of evolving leadership in an AI-first world and how his team uses AI to enhance performance and streamline operations. He also highlights the need for brands to be proactive in creating AI-readable content to thrive in the new landscape of digital search.
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