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Sergio Zyman
Former Chief Marketing Officer of The Coca-Cola Company
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Feb 28, 2024 • 44min
Decoder Ring: The Gen X Soda That Was Just "OK"
Exploring the quirky soda OK, a product designed to embrace irony and skepticism towards traditional marketing. Discover the unconventional marketing tactics, eclectic brand creation team, and the legacy of rejecting mainstream success for authenticity.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode