Sergio Tache

Founder of Dossier, a fragrance company that offers luxury perfumes at affordable prices. He transitioned from a career in banking to revolutionize the perfume industry.

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Jul 3, 2025 • 43min

From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury

Sergio Tache, the founder of Dossier, shares his inspiring journey from banking to launching a million-order fragrance empire. He discusses the changing preferences of younger consumers and highlights the importance of mentorship and strategic pivots in entrepreneurship. Sergio delves into innovative marketing strategies, emphasizing quality and influencer partnerships while navigating the complexities of manufacturing. He also reveals his approach to scaling his team and fostering a positive company culture as Dossier grows.

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