Sergio Serra

Product management lead for RTB Fabric at AWS, responsible for building purpose-built infrastructure and services for programmatic advertising (SSPs, DSPs) and presenting the product vision.

Best podcasts with Sergio Serra

Ranked by the Snipd community

Nov 17, 2025 • 17min

Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure

Sergio Serra, Product Management Lead for RTB Fabric at AWS, dives into how Amazon is revolutionizing programmatic advertising infrastructure. He explains how RTB Fabric eliminates data egress and load balancing costs while enhancing latency through deterministic routing. Built-in modules like rate limiting and OpenRTB filtering boost reliability at no extra cost. The innovative per-billion transaction pricing model could redefine ad exchange economics. Sergio also discusses expanding Fabric's connectivity to external partners, positioning AWS as a pivotal player in ad tech.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app