Serge Gershkovich

Serge Gershkovich, Head of Product at SQL DBM and a Snowflake data expert, dives into the socio-technical aspects of data modeling. He emphasizes that effective data modeling is crucial for aligning business needs with technical structures, debunking myths about its importance. The discussion explores challenges in complex environments and the evolving role of AI in data management. Serge advocates for collaboration between business teams and data professionals, highlighting how clear communication can enhance trust and mitigate issues related to data quality.