Serena Lara

Sales expert from Parker & Sons. She heads up Sales Recovery 2.0, also known as the table close.

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Sep 8, 2025 • 1h 11min

The Table Close: How This Company Is Turning No Into YES!

Join HVAC legend Paul Kelly, who grew Parker & Sons from $7 million to $250 million, and sales expert Serena Lara as they unveil their groundbreaking "Table Close" method. Discover the secrets behind their sales recovery system, which transforms objections into opportunities. They share empathetic communication strategies, the fine balance of following up without being pushy, and psychological techniques that make large purchases feel manageable. Tune in to learn how to turn a 'no' into a 'yes' with effective sales practices!

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