Seija Lappalainen
Growth marketer at Advance B2B
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Mar 2, 2022 • 52min
Jesus Requena - VP of Growth Marketing at Figma - How Growth Marketing Can Support User Activation
Jesus Requena, VP of Growth Marketing at Figma, discusses the role of growth marketing in user activation and the importance of data. Topics include product-led growth (PLG), running experiments, challenges in growth marketing, identifying the 'aha' moment, and the future of tracking and data.
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