Sebba Al-Khattrani

In this talk, Sebba Al-Khattrani, a packaging specialist and professor at the Fashion Institute of Technology, dives deep into the fascinating world of beauty packaging. She reveals how every design choice, from color to sustainability, affects consumer perception. Their discussion covers essential aspects like consumer psychology, the importance of intuitive designs, and emerging trends across generations. Sebba highlights innovative brands embracing accessibility and sustainable strategies, all while underscoring the impact of first impressions in beauty marketing.