Marina Ribke, an expert in secure data sharing, and Sebastian Werner, a professional in breaking down data collaboration barriers, dive into the essentials of modern data strategies. They illustrate how data collaboration is as vital as oil for industries today. The conversation highlights the innovative Katina X ecosystem in automotive supply chains, and discusses leveraging AI to enhance data quality and resolve sharing challenges. Ultimately, they emphasize a cultural shift towards data-driven decisions to revolutionize businesses.