Sebastian Huber

In this insightful discussion, Sebastian Huber, a lecturer and luxury goods expert, shares his deep knowledge of Swiss-China trade relations. Dive into the origin of Swiss luxury, from music boxes to luxury watches, and discover why heritage and experience steer luxury economics. Huber explains the unique free trade agreement with China and contrasts the complexities of navigating today's controlled Chinese market. The conversation also touches on how Swiss brands manage geopolitical tensions while appealing to the growing Chinese luxury consumer base.