Sebastian Diorju

Former influencer who transitioned to building a SaaS company now generating multi-six-figure monthly recurring revenue; discusses leaving a personal-brand business to build a durable, behind-the-scenes software company.

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Sep 18, 2025 • 17min

I quit being an influencer & built a $250K/month app | Starter Story

Sebastian Diorju, a former influencer with millions of subscribers, shares his eye-opening journey from online fame to founding a booming SaaS company that rakes in $250K monthly. He discusses the disconnection he felt in the influencer world and his motivations for pivoting to a software-focused business. Sebastian dives into growth strategies, the importance of operational efficiency, and the challenges of hiring. He also offers valuable advice on navigating failure and the crucial decision of audience versus operational focus.

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