Sebastian Burka, a fitness coach and podcaster known for his ethical approach, dives into the dark side of the fitness industry. He discusses 'ghost coaching' and the dangers of unqualified coaches preying on consumers. Sebastian emphasizes the importance of transparency and ethical practices, revealing how misleading business models can inhibit client progress. They also touch on the balance between AI-generated programs and personal coaching, as well as the necessity of lab testing for athletes, urging clients to recognize red flags in coaching.