Sean Topham

Sean Topham, Co-founder of Topham Guerin, discusses how the Tories use controversy for engagement, AI's role in election communication, and showcasing political personalities on TikTok. The podcast explores the impact of social media in the election campaign.

Sean Topham, co-founder of Topham Guerin, discusses the surprising electoral success in New Zealand and the strategic importance of TikTok in their campaign. They explore the role of TikTok, its unique features for political messaging, and the need to adapt to a video-centric strategy.