Sean Sweet, a key player at Blend Marketing, transformed his agency's approach, leading to a staggering 300% rise in lead conversion. He discusses a bold decision that averted a potential £500K financial loss and the two operational habits that ensured stability. The conversation dives into the importance of strategic clarity, managing client relationships, and fostering team transparency during tough times. Sean shares how aligning messaging with core competencies can drive sustainable growth and enhance profitability.
