Sean Summers
Chief Marketing Officer, Mercado Libre, discussing the company's growth and marketing strategies.
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Jun 20, 2025 • 41min
Cannes Day 5: The unexpected secret to 'making cool sh-t'
Sean Summers, Chief Marketing Officer of Mercado Libre, shares insights on the company's rapid growth and innovative strategies that led to multiple awards, including the integration of Brene Brown's ideas into marketing. Anastasia Leng, CEO of CreativeX, discusses the effectiveness of influencer marketing and the evolving creator economy. Both guests dive into the transformative power of emotional engagement in branding and the necessity for companies to embrace bravery and adaptability in their marketing approaches, all while maintaining clarity in communication.
Sep 7, 2024 • 56min
188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King
Sean Summers, CMO and Head of Ads at Mercado Libre, shares insights on leading the eCommerce giant in Latin America. He discusses his transition from FMCG to eCommerce, emphasizing the importance of calculated risks in career decisions. Sean highlights Mercado Libre's impressive growth, boasting three times more users than in 2019, and explains their innovative advertising strategies. He also delves into the interplay of marketing and product experience, and the booming potential of retail media as the company eyes future expansion.
