Sean Summers, CMO and Head of Ads at Mercado Libre, shares insights on leading the eCommerce giant in Latin America. He discusses his transition from FMCG to eCommerce, emphasizing the importance of calculated risks in career decisions. Sean highlights Mercado Libre's impressive growth, boasting three times more users than in 2019, and explains their innovative advertising strategies. He also delves into the interplay of marketing and product experience, and the booming potential of retail media as the company eyes future expansion.
