Sean Riley

Sean Riley, Co-founder and Chief DUDE of Dude Wipes, shares his journey from a college hustle to a multimillion-dollar brand. He highlights the power of guerrilla marketing, from targeting frat houses to going viral through stunts. Sean discusses the Shark Tank experience that boosted credibility and retail access. He emphasizes a brand-first strategy, focusing on fun and culture over traditional ads. With insights into scaling while staying profitable, he reflects on patience and building long-lasting memories instead of just sales.