Elwyn Gladstone, founder of Biggar & Leith, has a rich history in spirits, having helped launch brands like Hendrick’s Gin. Alongside liquor lawyer Sean O'Leary, they dive into what makes a spirits brand irresistible. Elwyn discusses using bold packaging and unique flavors, like Malfy Gin’s lemon-infused Italian charm. He reveals how Shanky’s Whip overcame initial skepticism with its fun story and distinct taste. They explore global strategies for brand expansion, emphasizing adaptability without a large team.
