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Sean Makulowich
CEO of IdeaFire and AI evangelist/consultant focused on AI-native marketing and sales innovation, with practical experience building data-driven personalization and AI tooling for businesses.
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Nov 2, 2025
• 1h 49min
AI's 'Dial-Up' Era: Hyperpersonalization, Sales & the Future of Marketing| The AI CEO Podcast
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Sean Makulowich, CEO of IdeaFire and an AI marketing innovator, discusses the current state of AI, likening it to the dial-up internet era. He emphasizes the need for professionals to excel in their roles to avoid being replaced by AI-driven automation. Sean elaborates on building an AI-native marketing function, improving hyperpersonalization, and leveraging Transformer technology for more accurate customer engagement. He also advocates for direct customer feedback systems and cautions about the integration of LLMs with sensitive data.
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