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Sean Frank
CEO of Ridge, a D2C accessories brand that surpassed $100M in revenue; discusses marketing, fulfillment, product expansion, and how Ridge leverages AI to scale operations.
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Oct 28, 2025
• 33min
How Ridge Used AI to Double Revenue & Surpass $100M Revenue
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Sean Frank, CEO of Ridge, shares insights on how his D2C accessories brand soared past $100M in revenue. He discusses leveraging AI across operations, from customer service to data analysis, which helped them scale efficiently. Sean reveals the importance of a marketing-first strategy and innovative product positioning in the $10B wallet market. He also dives into their unique approach to product expansion, aggressive testing for new SKUs, and adapting their marketing mix beyond Meta. Learn how Ridge maintains high revenue per employee while embracing AI's potential.
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