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Sean (caller)
Caller and prospective executive coach from Los Angeles who describes a second attempt at selling high-priced coaching for busy executives and asks for advice on improving his offering.
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Jan 7, 2026
• 4min
Ep. 3294 - Q&A: “I’m offering executive coaching at a high price…”
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Sean, a caller and aspiring executive coach from Los Angeles, seeks guidance on his second attempt at selling high-priced coaching services aimed at busy executives. He reflects on his previous failure and learns the importance of clarity in his offerings. Chris emphasizes the need to communicate concrete benefits that justify the investment. Additionally, he advises Sean to price his services based on the value delivered rather than costs, encouraging him to define outcomes that resonate with potential clients.
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