Scott Sinatra

Scott Sinatra, CEO and co-founder of Bountiful and a former senior sales leader at Glassdoor and LinkedIn, shares his expertise on navigating RFPs in B2B sales. He emphasizes the importance of building relationships within organizations and having a strong internal champion. Scott discusses the challenges of responding to vague RFPs and the critical need for strategic communication. He also highlights the necessity of making informed go/no-go decisions and aligns proposal criteria with client needs to stand out in competitive markets.