In this insightful discussion, Judy Sheriff, an experienced client-side marketer, along with ABM strategist Ciara Hopkins and marketing operations expert Scott Schilling, explore the essentials of Account-Based Marketing. They emphasize the importance of aligning marketing and sales efforts and understanding your Ideal Customer Profile. The trio shares tips on leveraging existing CRM tools, measuring success through engagement metrics, and ensuring clear communication across teams. Their key takeaway? Without foundational alignment, ABM initiatives are destined to fail.
