Scott Rayburn, CMO of DataArt, dives into the gritty world of 90s indie rock and its surprising lessons for B2B marketing. He emphasizes that authenticity, not polish, is key to cutting through the noise in today’s digital landscape. Drawing parallels between indie bands and modern marketing, he highlights the importance of storytelling and community building. The conversation also touches on the evolution of music consumption, the nostalgic thrill of vinyl, and how genuine engagement can drive success in marketing.
