David Spira, an escape room enthusiast from New Jersey, and Scott Nicholson, a professor specialized in game design, dive into the thrilling world of escape rooms. They discuss how businesses are leveraging these interactive experiences for team-building and customer engagement. The duo highlights innovative marketing strategies, like food-themed puzzles in pop-up rooms, and share insights on the creative evolution and design principles behind crafting memorable escape experiences. Join them as they unravel the fun and potential of this unique industry!