Scott McKinley, CEO and founder of Truthset, and former Olympic cyclist, discusses his journey from sports to data validation. He addresses the critical issue of low data quality in digital advertising, emphasizing its impact on campaigns. McKinley highlights the evolving ad tech landscape, calling for innovation in data integrity and audience insights. He also explores the challenges traditional media faces and the importance of transparency and privacy in data practices, urging a shift towards quality and efficiency in marketing strategies.