Scott Lindquist

Scott Lindquist, CFO of CNA Financial and former CFO of Farmers Insurance, shares insights on marketing and finance. He explains the four CFO archetypes and how strategic partnerships with CEOs drive growth. Scott delves into why insurers have become marketing powerhouses and the importance of demonstrating 'marketing math' to skeptical CFOs. He provides practical tips for onboarding a new CFO, avoiding boardroom pitfalls, and highlights the need for a dedicated Marketing CFO to bridge the gap between finance and marketing.