Scott Kramer
VP of Growth at AS Beauty overseeing paid media and performance marketing across e-commerce, Amazon, and retail, focused on creative testing, incrementality, and scaling holiday campaigns.
Best podcasts with Scott Kramer
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Oct 15, 2025 • 40min
Bonus: Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4
Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, delve into the critical shifts in holiday performance marketing. They discuss how Meta's Advantage+ and Partnership Ads enhance direct response performance while AS Beauty emphasizes incrementality over traditional metrics. The duo highlights the integration of creators across the funnel, innovative campaign structures, and the importance of ongoing testing. They also touch on the blend of AI with human creativity, offering tactical insights for a successful Q4.
May 13, 2025 • 50min
How AS Beauty Scaled from $500 to $50,000 in Spend
Scott Kramer, VP of Growth at AS Beauty Group, dives into his experience transforming a beauty brand's marketing strategy. He discusses how diversifying ad spend led to remarkable revenue growth. Scott also highlights the complexities of managing multiple brands and the need for tailored marketing approaches. Key insights include strategic shifts in advertising during the holiday season and utilizing platforms like AppLovin for better engagement. He emphasizes the importance of data analysis and adapting to consumer behavior to optimize marketing efforts.
