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Scott Kramer
VP of Growth at AS Beauty Group, a house of brands including Laura Geller, Cover FX, Julep Beauty, and Bliss Skin Care. He focuses on diversifying marketing channels and sustainable business growth.
Best podcasts with Scott Kramer
Ranked by the Snipd community
May 13, 2025
• 50min
How AS Beauty Scaled from $500 to $50,000 in Spend
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Scott Kramer, VP of Growth at AS Beauty Group, dives into his experience transforming a beauty brand's marketing strategy. He discusses how diversifying ad spend led to remarkable revenue growth. Scott also highlights the complexities of managing multiple brands and the need for tailored marketing approaches. Key insights include strategic shifts in advertising during the holiday season and utilizing platforms like AppLovin for better engagement. He emphasizes the importance of data analysis and adapting to consumer behavior to optimize marketing efforts.
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