Scott K. Edinger

Scott Edinger, expert in business growth strategies, discusses the importance of CEOs and sales leaders reading and understanding a leadership book about business growth. They explore the disconnect between CEOs and sales team and the negative consequences of prioritizing closing skills. The concept of a power play in hockey is applied to business, emphasizing the need to identify and leverage a clear advantage that sets the company apart from competitors. Understanding what customers value is crucial and often differs from what companies think their customers value.