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Scott Hogle

35-year career broadcaster, president of iHeart Media in Honolulu, and bestselling author of "Persuade."

Best podcasts with Scott Hogle

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Jan 21, 2025 • 52min

The Psychology of Trust in Sales - Scott Hogle’s Approach to Relationship-Driven Sales

Scott Hogle, a 35-year broadcasting veteran and bestselling author, shares insights from his extensive career in sales. He emphasizes the importance of building emotional connections and viewing sales as a service rather than just a transaction. Hogle discusses how vulnerability can foster trust, drawing parallels between sales and effective leadership. He advocates for continuous learning and mentorship, encouraging professionals to harness their intuition and engage in active listening to enhance their success in closing deals.