Scott Gorlick, employee #99 at Uber, shares insights from his pivotal role in expanding Uber from 10 cities to a $10 billion revenue powerhouse. He reveals the driver acquisition strategies that helped secure over a million drivers, including the impact of referral bonuses. Scott discusses the city expansion tactics employed, showcasing the interplay of promotions and timing, and reflects on how under Travis Kalanick's leadership, Uber's direction might have differed today. His anecdotes highlight the challenges of rapid growth and the lessons learned in a fiercely competitive landscape.