Scott Ensign
Chief Strategy Officer at Butler Till, offering insights from the agency side on the impact of new CTV operating systems on buying strategies, interoperability, and monetization.
Best podcasts with Scott Ensign
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May 2, 2025 • 23min
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Scott Ensign, the Chief Strategy Officer at Butler/Till, shares his expertise on the dynamics of digital advertising. The conversation critiques Mark Zuckerberg's views on AI's influence on GDP. They delve into the latest GDP data and its implications for advertising strategies. Ensign highlights the importance of balancing creativity with data in marketing, the challenges of measuring ROI in digital platforms, and how mobile advertising is evolving. This insightful dialogue addresses the continuous shifts in consumer behavior and advertising trends.
Nov 20, 2024 • 44min
The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience
Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!
