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Scott Ensign

Chief Strategy Officer at Butler Till, offering insights from the agency side on the impact of new CTV operating systems on buying strategies, interoperability, and monetization.

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Nov 20, 2024 • 44min

The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!