Scott Domareck

Scott Domareck, a four-time VP of Sales with a track record of scaling companies, shares invaluable insights on revenue planning. He emphasizes that most sales misses stem from flawed planning rather than execution and highlights the dangers of massaging Excel spreadsheets to appease investors. Scott discusses the importance of transparency, realistic ramp times, and aligning hiring with capacity needs. He also stresses the necessity of involving go-to-market leaders early in the planning process to mitigate risks and ensure successful execution.