Kristof Gleich, associated with Harbor Capital, and Scott Colson from Irrational Capital, explore the evolving significance of corporate culture in investing. They detail how strong employee satisfaction can dramatically enhance company performance. Discover innovative measurement methods for human capital, and learn how these insights influence ETF development. The duo emphasizes intrinsic motivators over financial rewards and discusses the systematic investment strategies that capitalize on human capital factors to yield superior results, especially in challenging markets.