Scott Brandley

Scott Brandley, host of the Cashflow Kings podcast, is joined by Ralph Burns, a marketing strategist known for helping e-commerce CEOs boost their profits. They dive into the crucial topic of New Customer Acquisition Cost (NCAC), revealing why it's the key metric that often gets ignored. Ralph shares strategies for outspending competitors while protecting profit margins and discusses the importance of precise calculations in driving revenue growth. Listeners will learn tactics for smart scaling, optimizing customer acquisition, and boosting average order value.