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Savannah Peters
Marketplace reporter who reports on retail industry trends, specifically the pullback in seasonal hiring and its implications for shoppers and workers.
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Nov 19, 2025
• 7min
Why are retailers hiring fewer seasonal workers?
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Savannah Peters, a Marketplace reporter, dives into the reasons behind retailers' decision to hire fewer seasonal workers this holiday season. She highlights how uncertainty from tariffs, declining consumer confidence, and lack of government data are impacting hiring decisions. The National Retail Federation predicts the lowest number of temporary hires in 15 years. Peters also discusses the potential consequences for job seekers, particularly younger and older workers, and how retailers might fill the labor gaps through automation and adjusting current staff hours.
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