Saul Betmead de Chasteigner
Chief Marketing Officer for the UN World Food Programme and former CSO at VMLY&R. He is passionate about using his marketing and behavioral science skills for humanitarian aid and positive change.
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Mar 6, 2021 • 49min
#19 with the UN World Food Programme’s CMO, Saul Betmead 🇬🇧
Saul Betmead de Chasteigner, Chief Marketing Officer for the UN World Food Programme and former CSO at VMLY&R, joins innovation strategist Samantha Yarwood to discuss the intersection of marketing and humanitarian aid. They dive into the evolving concept of purpose in marketing, especially amid global challenges. Saul shares insights on the need for corporations to drive systemic change and the role of innovation in fostering community resilience. The discussion also highlights the significance of sustainability, personal growth, and the impact of downtime in inspiring profound insights.
