Sascha Eder

Wayne Blodwell, Co-founder and CEO of Impact Media, and Sascha Eder, CEO of NewtonX, delve into the evolving landscape of programmatic advertising. They discuss Google's cookie policy reversal and the industry's unpreparedness for change. The conversation highlights the critical need for transparency in programmatic and the alarming rise of AI-driven fraud. Both guests stress the importance of sustainability in ad practices, proposing that quality measures can reduce carbon emissions while maintaining effectiveness in a walled garden versus open web debate.