Dan Monheit, a behavioral economics expert and CEO at Hardhat, teams up with regulatory authority Sarla Fernando to explore the fine line between ethical persuasion and manipulation in marketing. They delve into behavioral science and its influence on consumer choices, highlighting emotional biases. The discussion also addresses manipulative 'dark patterns,' emphasizing the need for transparency and ethical practices. They advocate for a balanced approach that respects consumer autonomy while navigating the challenges of digital addiction and privacy concerns.