Saras Sarasvathy

Saras Sarasvathy, a Professor at the University of Virginia and an expert in entrepreneurship, shares her insights on navigating the unpredictable path of goal pursuit. She discusses how adaptability is crucial in entrepreneurship and highlights the importance of personal interactions and relationships in sustaining a business. Saras delves into decision-making pitfalls, using the downfall of Blockbuster as a cautionary tale, while contrasting novice and expert approaches. Her perspective encourages embracing uncertainty, revealing how unexpected challenges can foster innovation.