Sarah Nassauer, a WSJ reporter specializing in retail, shines a spotlight on Target's struggles to maintain its appeal in a competitive landscape. The conversation reveals how once-beloved shopping experiences have deteriorated into frustrations, impacting customer loyalty. Nassauer discusses the challenges posed by giants like Walmart and Amazon, and dives into Target's recent inventory mishaps and backlash. She also explores strategies to revamp the shopping experience, including expanding grocery offerings and the need for innovation to draw back customers.

Sarah Nassauer, a retail reporter for The Wall Street Journal, dives into Target's recent struggles in the competitive retail landscape. She highlights how the brand's traditional identity has faltered as shoppers shift to rivals like Walmart. Nassauer discusses Target's stagnating sales and efforts to win back consumers amid rising inflation. The conversation explores Walmart's strategic pivot to attract higher-income shoppers and its challenges in balancing pricing with customer loyalty. It's a revealing look at the evolving dynamics of retail.

Is your house team Target or team Walmart? Depending on where you live, or what you’re trying to buy, the answer might be one, or both. Even though these stores sell a lot of the same merchandise, shoppers have very different perceptions — and allegiances.Here to explore the ‘target’ demographics of your favorite big box stores is Wall Street Journal reporter Sarah Nassauer, who has covered major retailers like Target and Walmart for nearly a decade. We’re strolling down the aisles to find out how each chain is doing today in this e-commerce world, and what the future holds.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.