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Sarah Murray
Founder of Buddi, a company that builds mobile alarm and tracking hardware and services used in consumer safety and offender monitoring; discusses pivoting after a major government contract fell through.
Best podcasts with Sarah Murray
Ranked by the Snipd community
Jul 2, 2018
• 21min
Buddi: what to do when a deal goes wrong
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In this engaging discussion, Sarah Murray, founder of Buddi, shares her journey from setbacks to success after losing a crucial government contract. She reflects on the challenges of selling to large institutions and the importance of adaptability in entrepreneurship. John Mullins, a London Business School professor, highlights the significance of customer-driven product development. Together, they explore the pivot to international markets and the lessons learned in resilience, innovation, and the need to persevere in business ventures.
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