In this discussion, Sarah McNamara, a Revenue Operations expert at Vector, and Alex Fine, co-founder of Understory, dive into the often-overlooked world of email deliverability. They reveal why deliverability matters even more than subject lines and share metrics that truly count. Listeners learn how to spot potential issues early and protect their domain reputation. Insights on tools for monitoring deliverability, the importance of reply rates over clicks, and strategies for warming up inboxes make this a must-listen for B2B marketers.
