Sarah McCredie, Director of Product Marketing at Recurly, shares insights on utilizing ABM roundtables for B2B SaaS growth. She discusses target account lists, participant engagement, content management, ROI optimization, and the effectiveness of roundtables over webinars. Sarah highlights the importance of attendee selection, personalized invitations, interactive approaches, leveraging third-party involvement, and using content generated from events for marketing material in B2B SaaS growth.
