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Sarah Mansfield

Former VP of Global Media at Unilever, now leads a consultancy called Barcaroll. Offers expertise in media strategy and brand building.

Best podcasts with Sarah Mansfield

Ranked by the Snipd community
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Dec 5, 2024 • 40min

The brand-side view of media effectiveness

In this engaging discussion, Sarah Mansfield, former VP of Global Media at Unilever, and Gerry D’Angelo, former VP of Global Media at Procter & Gamble, delve into the shifting landscape of media effectiveness. They tackle the evolving perception of paid media from a cost to a strategic investment, the challenges of measuring effectiveness, and the nuanced differences between traditional and D2C brands. They also address the complexities of attention measurement and the pressing need for standardized metrics to enhance trust in media strategies.