Sarah Lucena

Founder and CEO of MAPA, a voice-based behavior analysis startup; discussed fundraising, valuation strategy (moving from $15M to $30M after negotiation), and product/API launch.

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Nov 26, 2025 • 55min

Season 14 Finale: The Mad Scientist, The Foxhole, and a $48M Power Move

Sarah Lucena, founder and CEO of MAPA, shares her journey in boosting her startup’s valuation from $15M to $48M through savvy negotiation and strategic timing. She discusses her successful fundraising experience with angel investors and VCs. Matt Truby, founder of Above Health, takes on the role of a mad scientist, explaining his innovative approach to acquiring clinics to fuel AI diagnostics and commercialization. Together, they reveal their tactics for creating impactful startups in the competitive health tech landscape.

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