Join Sarah Krasnik Bedell, Director of Growth Marketing at Prefect, as she shares her unique journey from data engineering to marketing. Delving into the intersection of data and creativity, she critiques the limitations of tools like Google Analytics while advocating for real-time data processing. Sarah emphasizes the importance of aligning marketing strategies with robust data structures and discusses how AI can enhance human creativity rather than replace it. With insights on bridging gaps between teams, she provides a fresh roadmap for modern marketing success.