Sarah Kaplan

In this engaging discussion, Professor Sarah Kaplan of the Rotman School of Management shares her insights on the influential paper about Scottish knitwear manufacturers and their cognitive communities. She explores how managers’ mental models shape perceptions of competitors, leading to differences in viewpoints with external analysts. Kaplan also highlights the role of local networks in reinforcing shared cognitive boundaries and discusses how technology impacts these dynamics. This conversation reveals the intricate connections between cognition, strategy, and market definitions.